About this iTalkMr. Dixon Ip, the Co-founder and Chief Coffee Officer of sensory ZERO, will share with us his experience and insights on:his startup journey;how he combines art, design and IT for the coffee industry;how he sustains and expands his business; and what are the difficulties and how did overcome these challenges.Registration: Zoom (https://lbcube.ust.hk/ce/index.php/event/8137/)Face-to-Face (https://lbcube.ust.hk/ce/index.php/event/8138/)For HKUST alumni registration, please send email to library@ust.hkNotes:The talk will be recorded and photos will be taken during the talk.Students may attain 1.5 hour credit for the HLTH1010 Healthy Lifestyle Course "Wellness and Personal Enrichment" moduleThe Zoom meeting ID and passcode will be sent to registrants one day before the iTalk via emailEnquiries: Alice Ho (lbalice@ust.hk) About the SpeakerA coffee connoisseur and coffee maestro, Dixon Ip is a HKUST MSc graduate in computer science. Dixon started his first siphon coffee bar, Xen Coffee, in 2008. Since then, Dixon has co-founded an education division, COFFEE Lab Asia; a roastery, Sensory Artisan; and a specialty coffee shop, sensory ZERO (one of the most successful independent coffee shops in Hong Kong that has eight branches to date).Dixon is a certified CQI Q Arabica InstructorⓇ, an Authorized SCA Trainer & Certifier, a World Coffee Events (WCE) Representative & Certified Judge in World Barista Championship (WBC), World Brewers Cup (WBrC), World Latte Art Championship (WLAC), World Coffee in Good Spirits Championship (WCIGS) & World Coffee Roasting Championship (WCRC), Dixon is also a Certified Judge in World Siphonist Championship 2013-2016 and Voluntary Advisor to the Hong Kong Professional Coffee Association (HKPCA).More about Dixon: https://alum.hkust.edu.hk/alumni-kaleidoscope/2378/dixon-ip