About the BookThe DNA of English and the Art of Writing / by Philip Yeung (Forthcoming: Oxford University Press)There are thousands of books on writing, but this is the first to explore how "cracking the DNA of English" opens up many possibilities to write creatively. This is a book beyond grammar. It redirects our attention to the primary purpose of language learning: to write and to speak with impact.Sharing his writers point of view, Mr. Yeung explained his method that encourages you to look for the functions and patterns of language and discover what makes a piece of writing attractive.He considered issues like:What are the functional implications of English being an alphabetical language?Why do we need nouns, verbs, adjectives adverbs, and prepositions?How do sounds generated alphabetically offer possibilities for memorable writing?What areas cause non-native writers to stumble, and why?He also discussed how studying presidential speech writers helped him develop a formula for powerful writing. Whether you are a new writer or an experienced one, Mr. Yeungs talk had something to offer everyone.Power Point Presentation About the AuthorMr. Philip Yeung is speechwriter to the President of HKUST and Senior Communication Manager at the Office of University Development and Public Affairs. He was formerly a freelance speechwriter to many Hong Kong leaders, including the current Financial Secretary and the Secretary for Financial Services and the Treasury. He was a frequent contributor to the South China Morning Post on English language and education issues, and has delivered effective writing workshops to undergraduate and postgraduate students.Mr. Yeung completed his undergraduate and graduate education at the University of Toronto and studied briefly at Exeter College, Oxford University on a scholarship.In addition to his forthcoming book, The DNA of English and the Art of Writing, he has several other books in preparation: Winning over your Audience: The Neglected Art of Speaking with Impact, Empowerment English for the Disadvantaged, and English for Global Citizens.For enquiry, please contact Victoria Caplan at 2358-6786. 

This event was held in conjunction with HKUSTs 2010 Environment Week.About the BookThe Great Disconnect / by Bill Barron (Multiple locations HD75.6 .B3627 2009)The world economy has grown to the limits of what our planet can sustain. Climate change is the most talked about, but we are also reaching limits of water, crop land, and marine fisheries. The biosphere is too stretched; the system cannot continue as it has for the past several decades."Moving to a more sustainable development path will require making truly basic changes in what, how, and how much is produced and consumed. That, in turn, will require nothing less than restructuring the economy, a make over of consumer lifestyles, and re-examining values."In this work, Dr. Barron raises important questions. Asking these questions is the only way we can ever hope to reach possible answers. Questions like:What is the difference between economic growth and economic development?Can continuing technological advances allow indefinite economic growth?Can market mechanisms substitute for limited natural resources?Once our basic material needs are met, what is the "good life"?     About the Author Prof. Bill Barron is a faculty member of HKUST Division of Environment. An environmental economist, he received his PhD in Economics for Public Decision Making from the Department of Geography and Environmental Engineering at Johns Hopkins in 1980. From 1980-1986 he worked at the USs renowned Oak Ridge National Laboratory on assessing energy technologies. He has also served as an advisor on energy issues to the Liberian and Pakistani governments.A Hong Kong resident for over 20 years, Prof. Barrons work has focused on environmental aspects of transport policy, urban planning, and energy use. He also works with the public policy think tank Civic Exchange, in both advisory (Board of Directors 2003-05) and research capacities.Before joining the newly created Division of the Enviroment, Prof. Barron was a member of HKUSTs Institute for the Environment, which published his book The Great Disconnect in 2009.For enquiry, please contact Victoria Caplan at 2358-6786. 

About the BookChinese entrepreneurship in a global era / edited by Raymond Sin-Kwok Wong (Book Collection HB615 .C627 2008)Entrepreneurship is the practice of starting new businesses (or revitalizing old ones) after identifying new circumstances or opportunities. In the past 20 or 30 years, there has been a growing interest in the study of Chinese entrepreneurship. However, much of this interest rarely goes beyond stereotypical ideas, common in magazines, newspapers, and television news.In this work, Dr. Wong seeks to assemble research that go beyond the stereotyped and "essentialized" ideas of Chinese entrepreneurs and Chinese entrepreneurship, and " explore the possibility of a new breed of Chinese entrepreneurs in the making". About the Editor and AuthorProf. Raymond Wong Sin-Kwok graduated from Hong Kong Baptist University. He then went to the USA for graduate work, where he earned a Ph.D. in Sociology from University of Wisconsin. After spending over 18 years at UC Santa Barbara, in 2008, he joined the Division of Social Sciences at HKUST as its Head. However, he is no stranger to HKUST, having been a Fulbright International Scholar here in 2004-05.More information about Prof. Raymond WongFor enquiry, please contact Victoria Caplan at 2358-6786.